An initiative led by our trainee perfumer Ezra-Lloyd Jackson alongside Olunife Ofomata of Sweeter Juice Skin, and blackperfumers.com, we’ve launched a fragrance giveaway for a Black-owned beauty/fragrance brand to create a bespoke scent without creative fees. The competition is open globally to any brand that submits a winning brief.
By now, more and more of us are aware of the current state of the industry when it comes to Black perfumers and brand owners, and it’s crucial to maintain constructive conversations around these topics, but with this giveaway we’re very excited to highlight and celebrate non-Eurocentric stories and ideas, and share some insight into the practice and process of perfumery to audiences who previously haven’t had the access to it.
For the giveaway brands are to submit a fragrance brief alongside an online form. The form will provide some context of the brand: its current market, next steps, social media presence etc. The brief is an opportunity for brands to explore the concepts and storytelling behind the fragrance. We invite entrants to draw from a variety of influences and mediums; from music to film to certain colour palettes to environmental scents, the wider the range of references the better.
The deadline for submissions is Friday, December 17th. For more information and to enter please see the Sweeter Juice Skin website. We look forward to seeing your ideas!
About Ezra-Lloyd Jackson – Ezra-Lloyd Jackson (b. 1996, London) is an artist of British-Caribbean heritage based in London. Raised in South East London, he was exposed to Black and multi-cultural city dynamics as well as rural British environments from a young age. His practice is multi-disciplinary: focusing on fragrance design, perfumery, graphic and visual arts, music production, and sound design. Jackson’s artistic practice focuses on experimental sensory experiences including the poetics in fragrance and the social and political legacy of sourcing and producing scents globally. Recently, Jackson has started collaborating with a variety of practitioners to investigate neo-colonial trade practices and non-European narratives in perfumery.
About Black Beauty Conduit – Black Beauty Conduit is a cooperative offering resources and solutions for new and established Black-owned beauty brands. Black Beauty Conduit will allow Black founders and suppliers to connect directly through a trade network and offer easier access to resources, supplies, education, mentorship and marketing to help Black brand founders from launch to success.
About Sweeter Juice Skin – Sweeter Juice Skin is an effective and melanin inclusive skincare brand. Founded by aesthetician, Olunife Ofomata, and her husband Dr. Johnson Ofomata, they are pioneering the advancement of innovative skincare products formulated with ancient indigenous ingredients backed by clinical research on diverse skin tones. Sweeter Juice Skin believes that the future of skincare is in our roots.
About BlackPerfumers.com – The BlackPerfumers.com digital project was established to connect, highlight, and support Black perfumers worldwide as well as bridge conscious consumers with their brands; explore related industry perspectives, provide links to education and events, and act as a hub of resources for emerging and established Black perfumers.
