Fragrance Development

We are experienced in all areas of fragrance development, from developing a good fragrance brief to bespoke perfumery – and in establishing the right odour profiles to fit seamlessly into your brand.

We have our own laboratory to create fragrances for your projects ourselves (fine fragrance, candles, diffusers, luxury body products…), or we will work with one of our trusted fragrance supply houses and perfumers to develop exactly the fragrances your project needs. Which route we take depends on your requirements.

Fragrance development

We manage the fragrance development process right from the briefing stage to evaluating submissions and guiding towards finalised formulation. This includes:

Feedback to perfumer / evaluator of changes to make to fragrance
Understanding how to provide a commercial or niche angle
Managing the submission library

Fragrance brief development

We assess your fragrance concept and help you create a thorough brief for new development, including:

Creative direction
Storytelling where relevant
Suggested materials and effects
Limitations or expectations of fragrance compound
Target cost
Visual direction
Brand and project background

Range evaluation

We conduct a comprehensive olfactory overview of your product range – identifying potential for improvement, variation and gaps in your lineup, as well as areas of over-representation. We produce an olfactive mapping of the range, with fragrances categorised into families with main accords and facets identified – providing you with a clear picture of your fragrance offering. We also suggest fragrance concepts and scents for future new product development.