Infleurno Eau de Parfum

For Infleurno, we reimagined the myth of Persephone through a punk rock lens. Tricked to spend 6 months of every year in the Underworld by eating seeds of a pomegranate, we twisted the narrative and mark her return as exuberant and joyous.

When she reunites with her mother, Demeter, fruit, flowers, crops and plants would flourish, and as she returns to Hades, the plants stop growing. The myth was an allegory for the seasons.

Goddess of both flowers and hell, Persephone waves the underworld farewell. A passionfruit replaces the pomegranate tainted with deceit. Joy of freedom sparks embers from the heels, leaving behind a pyrotechnic trail. Zest for life arrives each year, in bloom and fruit once more. Smoking embers of resins and woods left in her wake, she bids Hades and demons adieu.