THE OLFICTION CREATIVE UNIVERSE
Founded in 2016 as an independent perfumery studio by perfumer Pia Long and evaluator Nick Gilbert, we are one of the world's few truly independent teams of scent creators.
OLFICTION is where we tell stories through and about fragrance.
We invite you to discover our creative universe.
Small batch productions issued direct from our perfumery studio, in the same submission bottles we sent to our bespoke clients during fragrance development.
In the fragrance trade, a demo accord is used to sell raw materials to perfumers. Here, we use it as protest.
OLFICTION's first book, written by perfumer Pia Long.
Fragrance as theatre for the nose - story driven perfumes, inspired by themes from across genres.
Eau de Boujee casts you in the role of the main character.
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OLFICTION STUDIO
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OLFICTION is one of the few independent perfumery teams in the world.
Established in 2016 by Pia Long and Nick Gilbert, our small studio works selectively with a limited number of clients.
We provide perfumery and creative direction services for fragrance brands at any stage of development, help with portfolio direction and evaluation, and design education, product copy and more.
CREATIVE FORMULAS
Lab Editions are fragrances born from curiosity - personal experiments, explorations of accords, and works created for events and exhibitions.
Drawn from 10 years of formulas that deserve a life outside the studio, in the same submission bottles we send to our clients during fragrance development.
Olfiction's first book, by perfumer Pia Long.
Containing ten fully published perfume formulas, one piece of fiction and nine essays on political and personal topics, Demo Accords is a multidisciplinary collection of narratives where perfumery is part of the story and the stories are part of the perfumes.
Chapters:
1. Clean (belongs in shampoo)
2. ANTIFA (a cruelty-free musk against fascism)
3. Foreign (perfume ingredients)
4. Well, actually (a watery folk tale)
5. Have You Tried...? (aromatherapy about ableism)
6: Fume (Finnish fury)
7: Chemical (a 100% natural perfume)
8: Male Gaze Repellent (a green chypre)
9: Dupe This (oud rose)
10: 10 out of 10 (a genderqueer statement scent)
EAU DE BOUJEE
An experiment in perfume as performance, with Eau de Boujee we approach fragrance as a narrative and participatory art-form.
A stage for our own imagination to weave together tales as old as time with worlds of far-flung futures, and tell those stories through novel and distinctive perfumes.
The fragrances are theatre for the nose, a form of self-expression and performance for both its creators and wearers.
Eau de Boujee is a love letter to those who adore fragrance and live their lives unapologetically as themselves.
2 new lab editions
Our next drop for Lab Editions, previewing exclusively at Barnes Fragrance Fair...
LUCA TURIN REVIEW
Petrolhead is an aromatic take on Bulgari Black. Where Annick Ménardo leant on salicylates to give a stunning plasticky effect, Petrolhead uses smoky cypriol and pepper but also adds an interesting sulfuraceous heating-oil note I have not encountered before. The overall effect is warm and humorous.
CAFLEUREBON REVIEW
Lab Editions are special releases that have been made exclusively to mark their company’s milestone. Essentially, they’re “an eclectic collection of limited production fragrances” served up in 15ml bottles, but what they really are, is a flex. An example of the duo’s creative industriousness and persistence that falls neatly, at an accessible price point and gets their artistic point(s) across quickly and potently demonstrating their craft, talent and flair.
FRAGRANTICA REVIEW
Olfiction are having fun with these fragrances, but they haven’t done so at the expense of them being wearable, interesting and intelligent. With Lab Editions, Olfiction are bringing things to market which are genuinely different from the routine, run-of-the-mill scents that we’ve all smelled a million times before. They feel like a privileged peep behind the curtains of a creative house.
As seen in
STUDIO NOTES
If I leave Pia to her own devices, she’ll create one of two kinds of fragrances: a classic green chypre, or a slightly masculine cologne type fragrance that she lovingly refers to as ‘Italian Grand...
Iconic was originally conceived as an idealised scent memory of an anti-aging face cream from the 80s. The face cream in question had a rose and iris scent, with a tuberose facet.